I love teaching a class called “Shake your Money Tree”, because it gets everyone charged up and inspired to make some money magic of their own. Often we practice our prosperity magic as a bunch of one offs that solve the problem of the day.
Attract new customers and dazzle existing clientele by incorporating the hottest new colors of the year in window displays, digital content, and merchandising. Infuse new energy into retail spaces to stimulate increased sales. Coventry Creations has been taking a look at ways to support our wholesale customers and grow your business.
Trends follow fashion, interior, and graphic design and every year Pantone puts together the up and coming colors. This year the number one color was a tie for the first time ever. The hues sharing the spotlight are Rose Quartz, a soothing pink, and a calming blue called Serenity. Overall this year’s colors are peaceful with complimentary highlights mixed with a few subtle, deep hues as contrasts. In a rushing world these combinations are a reminder to slow down and be soulful.
The Blessed Herbal Affirmation Angels Candle is a close match to Pantone’s Blue Serenity and in this photo it is paired with two other top ten colors of the year, Peach Echo and Green Flash. Creating changing displays and incorporate Blue Lace Agate for soothing energy, Peridot to heal emotional wounds, and Peach Quartz to open up to the Divine. All in all, this a perfect combination to surround the Affirmations Angels Candle.
For the next few months we will be taking a look at more of the trending color combinations to add pop to window front displays, glass display cases, advertising materials, and digital content. Use these to help put some pep in your merchandizing and marketing efforts this year.
In the News
There is nothing worse than not having the right products on hand to help a customer solve a problem or fulfill a desire. To get ahead of product demand take a look at our retail articles, blogs, and monthly Spell Caster Club Cards and stock up on the supplies your customers will be looking for.
This month we are looking at shedding old patterns and correcting the mistakes of the past in our blogs and articles. We will touch on some of the best sellers in the Blessed Herbal line including Truth and Justice, Spiritual Cleansing, and Problem Solving Candles that will assist you and your customers in clearing the way for a happier future. Look for insights on changing habits, righting old wrongs, and moving forward unencumbered.
Let’s begin at the beginning and define our language.
Causes of the Crisscross
A cross is entirely an internal mechanism that creates and recreates misfortune, over and over, until it is banished. We cross ourselves and create our own bad luck through continual negative self talk, degrading patterns or behaviors, or a simple lack of belief in ourselves and our abilities.
The fact is that dated digital content, tired merchandizing, and stagnate window displays don’t excite and attract attention in retail. Failing to impress customers and draw new business effectively cuts sales and severs us from the flow of wealth. Add new inspirations and reinvigorate your business’ image this spring with the hottest colors of the year.
Trends follow fashion, interior, and graphic design and every year Pantone puts together the up and coming colors. This year the number one color was a tie for the first time ever. The hues sharing the spotlight are Rose Quartz, a soothing pink, and a calming blue called Serenity. Overall this year’s colors are peaceful with complimentary highlights mixed with a few subtle, deep hues as contrasts. In a rushing world these combinations are a reminder to slow down and be soulful.
The Meditation Affirmations Blessed Herbal Candle is a near perfect match for Rose Quartz and this photo shows off two other complementary colors of the year, Lilac Gray and a pop of Buttercup. Pantone’s Lilac Grey is subtle and basic while the Buttercup provides a cheery shot of joy. There are dozens of ways to incorporate these colors using products you likely already have. Displaying rose quartz, light colored amethysts and a combination of Affirmation candles would be a simple way of adding a little pizazz this spring.
For the next few months we will be taking a look at more of the trending color combinations to add pop to window front displays, glass display cases, advertising materials, and digital content. Use these to help put some pep in your merchandizing and marketing efforts this year.
In the News
There is nothing worse than not having the right products on hand to help a customer solve a problem or fulfill a desire. To get ahead of product demand take a look at our retail articles, blogs, and monthly Spell Caster Club Cards and stock up on the supplies your customers will be looking for.
Career and work are the themes for this month and we will touch on some of the best sellers in the Motor City Hoo Doo line including Come to Me, Van Van, and Road Opener that will assist you and your customers in financial matters. Look for insights on drawing abundance, wealth, and prosperity into your life.
May’s New Job Spell Box includes Motor City Hoo Doo’sQuerent Caller and Money Draw candles, along with the Crown of Glory oil and a spell crafted by our in house enchantress, Jacki Smith. The path to the perfect career isn’t always easy but this spell box is designed to clear the way. In today’s economy who doesn’t need a little extra magic when seeking new work? Our May spell boxes are available in limited quantities; get yours today and help your customers get the jobs they are dreaming of.
15% off Motor City Hoo Doo in May
Get in touch with your “roots” with our Motor City Hoo DooCandles and Oils. This is the perfect time to expand your spheres of influence with this powerful line of Coventry Creations’Candles and Oils.
Use coupon code HDCMIX16 for 15% off cases of 16
Motor City Hoo Doo Candles of your choice.
Use coupon code HDOMIX12 for 15% off Motor City Hoo Doo Oils Choose three oils and receive one case of 12 oils (4 of each type).
Please note your selections in the comments section of your order.
15% off cases of Motor City Hoo Doo candles and oils *See below for details.
Get in touch with your “roots” with our Motor City Hoo Doo candles and oils. Hoodoo is a very practical and root based magic that digs deep into our own core self. The results are fast, profound, and healing. Conjure is at its center, folk magic for the folks, adaptable and wild. This is the perfect time to expand your Coventry Creations product offerings or restock your shelves with 15% off Motor City Hoo Doo candles in cases of 16 and oils in cases of 12.
*Please select 4 types of oils per case (3 each) and note your choices in the comments. Use coupon code HDCMIX16 for candles and HDOMIX12 for oils.
Career and work are the themes for this month’s retail and wholesale blogs and articles. We will touch on some of the best sellers in the Motor City line including Money Draw, Van Van, and Road Opener. Stock your shelves and be ready for customers looking for all of the Motor City Hoo Doo candles and oils.
Making Changes with May’s New Job Spell Box
May’s New Job Spell Box includes Motor City Hoo Doo’s Querent Caller and Money Draw candles, along with the Crown of Glory oil and a spell crafted by our in house enchantress, Jacki Smith. The path to the perfect career isn’t always easy but this spell box is designed to clear the way. In today’s economy who doesn’t need a little extra magic when seeking new work? Our May spell boxes are available in limited quantities; get yours today and help your customers get the jobs they are dreaming of.
Create your own spell box pairings and add a little magic of your own! Send us a picture of your best display and we will feature your creations on all of our social media outlets.
Place your orders online or with Crystal at
An Added Bonus: Spellcaster Club Cards
We are centered on right livelihood in May and there are times that needs a little push in the right direction. Our limited edition Spellcaster Club Cards will help your customers solve some common issues and are included at no charge. We are looking forward to sharing the magic with our Boss Fix and Golden Sales Spellcaster Club Cards in every May order.
How to Order
Order online at www.type40sales.com
Feel free to contact Crystal directly at
Pt 1 - The Birth of Motor City Hoo Doo - What is special about Detroit anyway?
This article is a reprint from a former newsletter but the sentiments endure.
Every place has a spirit made up of the people, the environment, and the history ofevents.
They are messy, annoying and most are not recyclable or bio-degradable, but packing peanuts were the best choice to make sure Coventry candles got to you in good condition. Over the years, we tried many other options, but when the candles got damaged in shipment, we had to go back to that old standby.
Every time we got a box with air pillows we fantasized about using them but the cost barrier of the machines that make them was to great to push through. It took years, but finally we have the solution and air pillows are now the standard at Coventry Wholesale. It costs us a bit more, but in the long run it makes everyone happier, including Mother Nature.
So smile with us every time you open a box from Coventry, knowing that there will be NO MORE PEANUTS!
We are tackling the magic of spiritual cleansing this month and it’s right on time. The bursting forth of fresh new life teaches us that it’s a good idea to make room for the new by clearing out the old.
The Cut and Clear Spell Box has the World Sacred White Sage candle and Energy and Will Blessed Herbal Candle and Hoo Doo Uncrossing oil. The perfect combination to power up your will to let go of what no longer serves you and bring in divine blessings to fill in you and your space with fresh new energy. Now, go forth and create new and wonderful things in your life. Instructions included.
…with our April special on our World Magic Pillars and Oils
15% off case packs of World Magic full size pillars and oils.
Discounted World Magic pillar candles will be sold in cases of 12 (your choice), item code W-Mixed. Oils will be sold in cases of 12 (sold in sets of three), item code WO-Mixed. The coupon code for this special is WCO1516. Sorry, no special on World Magic 24 box of votives.
By the way – to our customers who are thanking us for the meaty 15% off when we do a special, you are welcome! We know what it takes to keep a store rolling and we want to be part of your success. That’s why, when we offer a special, we make it worth your investment.
Try a little something new this year and create your own world magic kits. Pair oil and candle combinations for an easy sell to your customers. Make a Heaven on Earth set with the Sacred White Sage and Sweet Grass Candle. How about a Manifesting Gratitude set with a Sacred White Sage pillar and Sweet Grass oil? How about an Unending Abundance set with the Lakshmi and Ganesha candles or oils?
Send us a picture of your best kit and we will promote it on our Coventry Brand Social Media! Place your orders online or with Crystal at
Order in April and you get your monthly Spell Caster Club “free inside”. Five each magical recipe cards: House Clearing Spell Card and Habit Buster Spell Card. The perfect way to do some spiritual cleansing this spring, plus 10 Witches Union Membership cards.
January, February and March Spell Cards are now available for sale (while supplies last). Sold in packs of 5 for $5.
I’m a little scared you guys. I am nervous about what is happening to my people. I am shocked at what people, who are normally loving and supportive, are saying. I am terrified at the media reporting on the seemingly vast amount of folks reverting to their fears and hate and calling it “telling it like it is.
I am a fire witch. I love flame. I feel candles are the perfect representation of your magic coming closer and closer into your life and manifesting. I love the way candle flames diffuse the fragrance and the warm glow they offer. I am a candle lover, obsesser and snob. I also have to admit that candles are not always the best choice in every situation
Sometimes a flame is just not a good idea. While driving, at a college dorm, at work, in a crowded movie theater.... flame are not in the plan. It is for just this occasion that we have the oils and sprays.
One of my favorite teachers, Orion Foxwood, says, use an oil when you want something to stick. I love this idea - use the candle when you want to transform, use the oils and sprays when you want something to stick... brilliant!
My favorite way to use an oil is to put it in a spray, to atomize it and will your aura and space with your intended energy. We have created some magic packed sprays that are excellent choices for when a flame just won’t do. With Wicked Good room spray line cover the bases and then some.
Come Hither (Attract and Compel)
Dragon’s Blood (Good Fortune)
Easy Street (Money Draw)
Karma Cleaner (Spiritual Cleansing)
Keep Calm and Lavender On
Ninja Power (Protection)
Road Opener (Remove Obstacles)
Smudge Spray (Sage and Rosemary)****** Best Seller
Stock up on these babies and we will get testers into your store to make your customers fall in love with us!
Jacki Smith
Enchantress
Coventry Creations
We are tackling the magic of protection this month and it’s right on time. The Ideas of March teach us that it’s a good idea to check on your surroundings and make sure the people and energy around you have your best interest at heart.
The Evil Eye Spell Box has the WItch’s Brew Evil Eye candle and oil and combine it with the divine intercession that is brought with the Motor City Hoo Doo Helping Hand Candle. This full service spell box has an instruction card that tells you what to do, when to do it and what outcome to expect. It also has an Evil Eye wallet card to carry your protection with you wherever you go. This spell box is just the ticket to clear out negative spiritual energy and create a fortress of protection around your soul.
The Guardian Protector Spell Box is filled with candles, sprays, images and instructions to build an energetic fortress around your home and keep. The Happy Home Blessed Herbal Candle, Guardian Protector Affirmation Candle and NInja Power Wicked Good Spray are the power trio that will help you claim your space and personal protection power. The instruction cards tells you what to do, when to do it and what outcome to expect making this a keeper and refillable any time you need to renew your protection.
March brings a different magical tool into your war chest.... Wicked Good Room Sprays. These are the perfect option for when flames are not one.
15% discount on 16 or more Wicked Good room sprays. (Coupon code WGS1516) Cooler than a candle and easier than an oil. Atomize your intentions and get that magic out to the universe!
WIth 8 blends to choose from, we have your bases covered.
Come Hither (Attract and Compel)
Dragon’s Blood (Good Fortune)
Easy Street (Money Draw)
Karma Cleaner (Spiritual Cleansing)
Keep Calm and Lavender On
Ninja Power (Protection)
Road Opener (Remove Obstacles)
Smudge Spray (Sage and Rosemary)****** Best Seller
We also have testers available - Order 3 of one style and you are eligible to buy a tester at 1/2 price. Our Customer Care Department can help you with making that wish come true.
OH.... and before I forget - your Free Spell Caster Cards this month are Trouble Be Gone and Night Terror Protection. Look for our past 4 cards to be available for purchase online.
Are you ready to be a featured retailer?
Are you ready to get a few more inquiries and drop in customers? Are you ready to pick up your web and social media traffic? Are you ready to show off your store?
We want to show you off too! We want to promote you to all of our customers around the world and we want to add to your success.
Our featured retailers typically add about 1000 hits to their website during their featured month. They find a slight increase in their SEO (search engine) ratings and new customers stop in and make friends.
I think you are ready and it’s an easy-peasy thing to become a featured retailer.
Just email Mary, our sales Manager at
Your customers come with big questions. They want you to write everything down. They want more ideas, more recommendations, and more security in what they are doing. Coventry has the answers for you and we are giving it away! Monthly!
Every month in 2016 we are printing two new Spell Caster Club Cards for you to give away to your customers. We even provide a display for you to rotate the cards and offer up the Witches Union Memberships. What’s not to love!
What if you were able to give away something that brought people back for more?
The Spell Caster Club Cards are designed to do just that. You have the answers, you have the product and you are the authority. This catalog of spell cards will be released throughout the year bringing your customers back monthly to see what is new. You may want to hang onto one of each card because once they are gone, we will not be printing any more of that spell.
The Spell Caster Club cards highlight Coventry products, but with a twist – we combine them with items you most likely sell in your store or find in your home. Cross promoting without effort on your part!
The only way to get these cards once they are printing is in your Coventry wholesale order. Each month we have a new set for you to refill your display with. We will be offering remaining cards (if there are any) for sale the month after their release. We encourage you to keep your best sellers filled every month and this way you get the monthly cards to help you sell even more products.
Ready to place your order? Sign in at www.type40sales.com and we will fill your shelves with magic!
We are all born to be our own worst enemy. We are masters at sabotaging ourselves from the inside out and the question is, why do we do it? Why do we get in our own way? Why does it seem like some people are brilliant and gifted at sailing through life’s tsunamis and we succumb to the doubt, the projection upon us by others and our own fears?
There are times when you need to laugh in the face of adversity and take charge of circumstances. These times call for unapologetic magic that empowers you and give you authority over your own life. These times call for the Wicked Witch Mojo Line. (February 2016 brings you the Wicked Witch Mojo Special – 15% off WWM orders of $100 or more.)
The popular Dorothy Morrison Wicked Witch Mojo line added 3 new blends in candles and oils: Bitch Be Gone, Forever Mine and Wakin’ the Dead. These three additions are equally as powerful as the 12 other Wicked Witch Mojo candles and round out the line nicely with love and ancestor work. You don’t always have to be loud in your magic, you just need to be strong in your belief.
When you laugh at your troubles they have no more power over you – Wicked Witch Mojo helps you do just that.
When you pick up the Bitch Be Gone, Flying Monkeys or It Sucks to be You candle you immediately chuckle at the name and then pause with an internal question, “How would I use this?” It’s OK, we all do and then we all laugh at the situation, taking the power out of the trauma. See, It’s working already.
Customers may ask me if these are dark or bad or negative magic and I have to assure that they are not. These products are all about taking authority over your life, setting your boundaries and letting everyone know where they are. You may not start trouble, but you sure can finish it and when you use magic to finish it with, there can be less struggle, chaos and maybe even avoid irreparable damage. IF you are worried about your values here, you are the perfect customer because you know when it’s time to be nice and when it’s time to not be nice.
Put the Wicked Witch Mojo line with your magic books and you will increase your sales of both. Put them in the new hand crafted wood displays with P.O.P. signs and your magic sales will zoom!
To stock up on all of these products visit www.type40sales.com . Make sure you are signed up for our newsletter and you won’t miss a sale or a special offer!
I was really offended by that phrase when I first heard it. I care, I care about a lot of people, things, and outcomes. Actually, I care too much... until I found the freedom in not caring. There is a point when you have to throw your hands in the air and not give a rat’s ass as to the outcome, the needs or the damn political climate to gain a bit of sanity.
Getting your share of $18 Billion Dollars
If you think Valentine’s day is not an important selling time for your store – you are wrong. You are $18 Billion Dollars wrong. Valentine’s day tops out Halloween in overall dollars spent. Many of that money is spent in restaurants, but most importantly, more men spend money on Valentine’s day than women and this is your opportunity to cash in!
Double your customer base with Valentine’s Day Shoppers
In the spiritual industry, most of our buyers are women and we have been looking for ways to bring more men into the stores. Here it is, on a platter, waiting for us to recognize the opportunity, so why haven’t we? Because men don’t shop the same way women do.
Men are not shoppers and they are looking for the quick and easy buy. They want to get in and out with confidence that they got the right thing for their love interest and that changes your marketing game for them. Gift sets that are clean and easy and not too fluffy, coordinating items that they can scan and make a quick decision, ordering online so they don’t have to step in the store and get overwhelmed. Easily identifiable shopping areas in your store – they want the Valentine's Day section to shop from.
They will shop the rest of the store and even choose things not from your Valentine’s section, but they need a starting point or it gets overwhelming. If they can’t quickly focus in, they will leave and not buy at all.
Valentine’s day done right, buys men brownie point for the whole year.
Single or paired up, your “Love” products will be a hit from mid January through the end of February.
Love is a year round subject, but the pressure is on those first 2 weeks in February and it it turned up to boil from the 10th to the 14th. It’s not just the gift giving, but the self-love and the need to feel loved by others that becomes an emotional trigger for many women.
Fill your store with items that are not only perfect for a romantic and loving gift, but show your customers how to nurture themselves this time of year. Create easy gift sets around a $50 price points for gift giving. Set up a section on self-care and empowerment. Don’t forget to highlight the love spell products as they will be in demand as well! These will be winners this time of year as we are all stepping out of the excitement of the new year and into the reality of our daily needs.
Coventry has a comprehensive selection of products perfect for this time of year; from bringing love to you to deepening the love that it there.
Affirmations:
Inner Beauty
Love
Soul Mate
Blessed Herbal Candles & Power Votives:
Attraction Love *candle and oil
Inner Balance
Love’s Enchantment
Blessing Kits:
Happy Marriage
Make Up or Break Up
Match Maker
Motor City Hoo Doo:
Adam & Eve
Adam & Steve
Alice & Eve
Come to Me *candle and oil
Cleo Mae
High John *candle and oil
Wicked Witch Mojo: *candles and oils
Come to Mama
Everything and Then Some
Red Stilettos
Wishin’ Mojo
World Magic:
Lakshmi
Wicked Good Spray
Come Hither
Keep Calm and Lavender On
To stock up on all of these products visit www.type40sales.com . Make sure you are signed up for our newsletter and you won’t miss a sale or a special offer!